江河設計JHD | 虛擬縱橫，穿越次元的設計奇遇

日期：2023-06-20 作者：

探索虛擬世界"矩陣"與現實(shí)世界之間的對立與交融，以及個(gè)體自由與控制的沖突。

 —《黑客帝國》

電競不只停留在單一載體中，而是要打破虛擬與現實(shí)的邊界，提供包裹式、高沉浸感驗，享受重塑電競邊界、幻想，照入現實(shí)新鮮感與沖擊感。

設計終局形態(tài)是作為一個(gè)完整的虛擬世界替代現實(shí)，也就是去現實(shí)化 
“外師造化，中得心源”成為虛擬與現實(shí)空間設計源泉。

Explore the opposition and integration between virtual world “matrix” and the real world as well as the conflict between individual freedom and control.

— The Matrix

Electronic sports do not remain simply in a single carrier, but should break the boundary between virtuality and reality, providing fully covered and highly immersive experience. Enjoy the experience of electronic sports’ charm in reshaping the boundaries of e-sports, fantasy, and the freshness and impact of reality.

The final form of design is to replace reality as a complete virtual world, which also means de-realization，
Design of virtuality and reality is inspired by the saying “Aspiration comes from nature but creation comes from ourselves”.


電競酒店是基于環(huán)境和人相互作用的情境融合，功能復合性存在，電競與生活、虛擬、現實(shí)等多重不同性質(zhì)、不同次元的各類(lèi)情境同時(shí)存在。

以用戶(hù)的使用情境來(lái)挖掘用戶(hù)的深度需求，借由情境設計、情境構建等方法來(lái)滿(mǎn)足用戶(hù)需求、創(chuàng )造用戶(hù)體驗。

E-sport hotel has integrated the interaction between environment and humans. With complex functions, it has different natures of electronic sports, life, virtuality and reality and brings circumstances of different elements at the same time.

Explore user’s in-depth demands by virtue of their use scenarios, and satisfy their demands and create user experience via such methods as scenario design and building.



 

引入獨特的設計手法，融合時(shí)尚與虛擬世界的理念，為電子競技愛(ài)好者們創(chuàng )造一個(gè)超越現實(shí)的空間。在這里，年輕人們可以追逐夢(mèng)想、迎接挑戰，并與志同道合的人分享他們的熱情和愛(ài)好。電競酒店不僅僅是一個(gè)酒店，更是一種全新的生活方式，為Ｚ世代用戶(hù)打開(kāi)通往虛擬世界的大門(mén)。

Designed with unique method and following the idea of fashion and virtual world, the project brings a surreal space for e-sports fans, who could chase their dreams, meet challenges and share their passions and interests with other like-minded people here. E-sport hotel not only serves as a hotel but also embodies a brand new lifestyle, guiding the youths to explore the virtual world.

FUTURISTIC
你以為是未來(lái) 其實(shí)是現在
THE FUTURE YOU IMAGINE IS INDEED PRESENT


 

設計師描繪一個(gè)高度虛擬化的未來(lái)世界，在虛擬現實(shí)游戲中尋找真實(shí)的故事，探討了虛擬與現實(shí)之間的力量對比。在空間的設計中體現了混亂和崩潰邊緣的現實(shí)世界，形成與救贖希望虛擬世界的反差。

在設計世界?，未來(lái)、科技和審美不再各?獨?，?是真正彼此融合，實(shí)現共?。

Designers describe a highly virtual future world to seek for real stories in virtual reality games, and discuss and compare the strength between virtuality and reality. The space design embodies the comparison of a real world at the edge of chaos and breakdown, and virtual world for redeeming hopes.

In the world of design, future, science and technology, and aesthetics integrate with each other in real sense and co-exist harmoniously instead of separating from each other.


ATMOSPHERE
平行于現實(shí)世界 始終在線(xiàn)的虛擬世界
A VIRTUAL WORLD IN PARALLEL WITH REALITY AND ALWAYS READY



冷峻凌厲的設計風(fēng)格，構建出一個(gè)異度場(chǎng)域的氛圍?？臻g中充斥著(zhù)抽象的真實(shí)和真切的虛幻，光影被碾碎并散入空間，營(yíng)造出扭曲的能量流動(dòng)的效果。這種設計手法使空間充滿(mǎn)獨特的張力和動(dòng)感，為電競酒店帶來(lái)一種前所未有“間性”張力的體驗。
Designed with a cool, swift and fierce style, the space seems like a special field, which is full of abstract realities and true unreality. Lights and shadows are grinded and scatter in the whole space, fostering the distorted effect with flowing energy. Such kind of design technique makes the space both flexible and dynamic, bringing a kind of unprecedented experience for e-sport hotel.  



抽離空間溫度，以黑夜為主宰，創(chuàng )造出深邃、沉寂和冷峻凌厲的氛圍。獨特不同設計手法，為電競愛(ài)好者們打造一個(gè)獨特而真實(shí)的虛幻空間。

The hotel with special space temperature is mainly designed with a black color, to create deep, cool, swift and fierce atmosphere. The unique design technique brings e-sports fans a special and true illusory space.



HIGH-TECH
AR/VR+電競 人類(lèi)創(chuàng )造的魔法世界 
AR/VR+ ELECTRONIC SPORTS, A MAGIC WORLD CREATED BY HUMANS



一個(gè)虛擬游戲宇宙，戴上VR設備，即能進(jìn)入與現實(shí)形成強烈反差的虛擬世界。只需要現實(shí)世界中幾平方米的空間就可在虛擬世界里進(jìn)行幾乎所有的活動(dòng)。
在這個(gè)世界中，就算你在現實(shí)中是一個(gè)掙扎在社會(huì )邊緣的失敗者，也可以成為超級英雄。

In a virtual game world in sharp contrast with the reality, people could start to make exploration by simply wearing VR devices. A space of several square meters in the real world could allow your engagement in almost all activities in the virtual world.
In this special world, you’re a super hero, even if you are not outstanding in the real world.



當玩家摘下VR設備時(shí)，他們再也分不清虛擬世界和現實(shí)世界。無(wú)論現實(shí)中的身份如何，都可以在虛擬世界中成為超級英雄。虛擬世界與現實(shí)世界的界限模糊，為玩家帶來(lái)全新的體驗。

Upon taking off VR devices, players may have no idea about the virtual and real worlds. Players are all super heroes in the virtual world whatever their identities in the real world. The blurry boundary between virtual and real worlds brings something new for players. 



虛擬現實(shí)技術(shù)、人工智能、虛擬游戲、增強現實(shí)等科技在設計中運用和發(fā)展，探索人類(lèi)在虛擬世界中的行為、思維和情感體驗，并與現實(shí)世界進(jìn)行對比和反思。

“什么是真實(shí)？你如何定義真實(shí)？如果你說(shuō)的是你可以感受到的、聞到的、品嘗到的和看到的，那么真實(shí)只是你的大腦解讀的電信號。”
—《黑客帝國》

Design and describe the application and development of technologies such as VR, AI, virtual game and augmented reality (AR) in future society, explore humans’ behaviors, thinking and emotional experience in the virtual world, and make comparison with the real world and reflecting.

“What’s reality and how do you define it? If you say you can feel, smell, taste or see it, then reality is the electronic signal interpreted by your brain” - The Matrix


DYNAMIC
動(dòng)感的藝術(shù)迷宮
DYNAMIC ARTISTIC MAZE



空間中明與暗，線(xiàn)與面，光與影，延伸與抵抗，均以對立的方式呈現，讓身體里的每一個(gè)細胞在其中激蕩，渲染動(dòng)感和活力的氛圍。

Space brightness, line and surface, light and shadow and extension and resistance in the space are reflected in the form of opposition so that every cell could be fully immersed in it and create dynamic and vigorous atmosphere.



運用流線(xiàn)型的空間布局和曲線(xiàn)設計，營(yíng)造出流動(dòng)感和動(dòng)態(tài)感?；顫姷纳屎蜔艄庑Ч?，打造出充滿(mǎn)活力和激情的氛圍。著(zhù)眼于不同的藝術(shù)展現樣式，呈現出新的感官體驗，彩色光線(xiàn)的視覺(jué)美。

 The streamlined spatial layout and curve design foster flowing and dynamic feelings. Atmosphere full of vigor and passion is created by taking advantage of bright colors and lights. The final design effect is different from routine art representation form and brings new sense judgment and special visual experience of colorful rays of light.



通過(guò)鏡面的應用和光反射與延伸，加之環(huán)形過(guò)道的布局，創(chuàng )造了一個(gè)巨大的、閉合的時(shí)光隧道。這種設計手法使人們在穿行過(guò)道的過(guò)程中，仿佛置身于虛擬世界中，感受到電競的奇妙之處。

The application of mirror, light reflection and extension effect and a ring aisle finally create a large and closed time tunnel. Such a special design way enables people traveling through there to experience a virtual world and the special charm of electronic sports.

MINIMALIST
設計不僅僅關(guān)乎外觀(guān)和感覺(jué)，設計師它的運作方式。

-史蒂夫·喬布斯

DESIGN IS NOT ONLY ABOUT APPEARANCE  AND FEEL BUT ALSO HOW IT WORKS.

                                                                                                                                          -STEVE JOBS


 

在未來(lái)，現實(shí)將成為一種模擬思維的構造，打破傳統設計手法，還原電競的核心魅力。電競作為一項追求單純、直接和高技能的競技運動(dòng)，在空間的設計手法中去掉了繁瑣的裝飾，回歸電子競技對單純、直接、高技的執著(zhù)。

In the future, reality will become a kind of simulated and thinking structure. According to the design idea, special attention is paid to pursuing simple and direct competitive sports requiring high skills by eliminating the routine design method and restoring the unique charm of electronic sports. All fussy decorations are eliminated in space design to best represent the simplicity, directness and high skills of electronic sports.



平鋪直敘的空間布局，拋棄多余的元素，凸顯建筑表面質(zhì)感，打造出一個(gè)冷靜而張弛有度的空間，以抵消電競場(chǎng)景中可能存在的躁動(dòng)感。極簡(jiǎn)主義的空靈、意境和神韻在設計中得以還原，讓身體與精神沉浸在充滿(mǎn)能量的空間中。

The simple and straightforward spatial layout avoids any unnecessary element and creates a calm and fierce atmosphere for electronic sport by surface texture design in order to offset the blundering feelings in e-sport scenarios. Such a special method also restores the void state, artistic conception and charm of minimalism and embodies the pursuit of simplicity, directness and high skills in electronic sports.



江河設計（簡(jiǎn)稱(chēng)JHD）創(chuàng )始于1995年,是大型、專(zhuān)業(yè)、知名設計機構。梁志天設計集團成員之一。以引領(lǐng)、卓越為設計信仰，在公建、酒店、辦公、商業(yè)、醫養、地產(chǎn)六大領(lǐng)域接軌國際視野，刷新行業(yè)新高度。以強化內控，堅守品質(zhì)，大師賦能的設計管理方式和以客戶(hù)為中心的服務(wù)理念，不斷推動(dòng)設計創(chuàng )新，設計賦能，持續為客戶(hù)創(chuàng )造更多價(jià)值。江河設計已完成逾 1000個(gè)大型室內裝飾設計項目，包括多個(gè)國家級標志性項目。榮獲逾200 個(gè)國際、國內知名設計獎項，包括「亞太優(yōu)秀設計企業(yè)」、「中國建筑裝飾設計機構五十強企業(yè)」、「中國建筑裝飾最具影響力設計機構」、「金創(chuàng )意2022年度Top10最具品牌價(jià)值設計機構」、「包豪斯設計金獎」等榮譽(yù)。